Marketing

Summer 2018

Enrollment:

Fall, Winter, Spring, Summer

Degrees and Certificates

Program Website:

View the program website

Tuition and Fees

http://www.ccs.spokane.edu/TuitionFees

Additional Costs

Books$900-1800
Supplies and Equipment$60

Program Description

The Marketing program is designed for students who want to specialize in fields involved with the distribution of goods and services from producer to consumer. Students take core business courses followed by marketing specialty courses such as marketing, retailing, advertising and international business. Students are also required to gain work experience as part of the program. There is opportunity for teamwork and leadership experience through participation in college DECA, international management and marketing organization.

All students graduating from this program must have a minimum grade of 2.0 on each of the management; accounting; economics; and general business required courses. Students must also have a 2.0 cumulative grade point average on all required courses in the program.

Program Learning Outcomes

  1. Understand the position of contemporary marketing within the economy and recognize how it fits into the global economy and the world of e-commerce.
  2. Analyze strategies and tactics to develop a balanced marketing mix to reach targeted market groups in both the consumer and business to business sectors in order to create satisfied customers.
  3. Analyze and understand the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach the targeted groups.
  4. Understand how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix.
  5. Understand and appreciate how outside environmental forces (technology, political legal, competition, social cultural, economic) influence changes in a firm’s marketing mix.
  6. Understand the need for market information systems, understand consumer/buyer behavior and market segmentation.
  7. Understand the need to support marketing goals with management skills, communication skills, human relation skills, and ethical behavior.

Career Opportunities

Marketing and sales promotion employees are the second largest group in the state of Washington today. Careers in marketing span every type of organization.
POTENTIAL POSITIONS INCLUDE: assistant manager, buyer, department manager, management trainee, marketing assistants, merchandise manager, store manager and other positions found in the marketing field of today's businesses such as advertising, public relations, telemarketing and sales. Marketing positions are needed in almost all organizations; therefore, there are job opportunities in many places. Salaries range from $12 per hour and up depending on skills, motivation, experience, and attitude as well as the student's ability to sell herself/himself at the interview.

AAS - SCC

Offered at Locations:  SCC - Colville Center, SCC - Inchelium Center, SCC - Ione Center, SCC - Newport Center, SCC - Republic Center, Spokane Community College
Marketing Electives 5
Marketing Required 85
90
90 credits are required for the AAS

Marketing Electives 
BT   274Business Writing for the Web 5
BUS& 201Business Law 5
BUS  284Special Business Topics 1-5
CATT 241Microsoft Project 2.5
MMGT 181Leadership Training-DEC 31
MMGT 182Leadership Training-DEC 41
MMGT 183Leadership Training-DEC 51
MMGT 205Small Business Planning 5
MMGT 288Cooperative Education Work Experience (No Seminar) 1

Marketing Required 
ACCT 151College Accounting I 15
BT   152College and Career Strategies 3
BUS& 101Intro to Business 5
BUS  103Basic Business Math and Electronic Calculators 5
BUS  140International Marketing 3
BUS  280Human Relations in Business 5
CATT 120Microsoft Word I 2.5
CATT 138Microsoft Excel I 2.5
ECON 100Fundamentals of Economics 25
ENGL&101English Composition I 5
MMGT 100Supervised Volunteer Experience 1-3
MMGT 101Principles of Management 5
MMGT 125Social Media Marketing 5
MMGT 211Marketing 5
MMGT 212Retailing 5
MMGT 218Fundamentals of Advertising 5
MMGT 223Customer Service 3
MMGT 225Content, Social and Digital Marketing  5
MMGT 243Fundamentals of Project Management 5
MMGT 250Professional Sales 5
1ACCT 151 may be substituted with ACCT& 201.
2ECON 100 may be substituted with a higher level ECON course.
3MMGT 181 may be substituted with MMGT 191.
4MMGT 182 may be substituted with MMGT 192.
5MMGT 183 may be substituted with MMGT 193.

Disclaimer: The college cannot guarantee courses will be offered in the quarters indicated. During the period this guide is in circulation, there may be curriculum revisions and program changes. Students are responsible for consulting the appropriate academic unit or adviser for more current and specific information. the information in this guide is subject to change and does not constitute an agreement between the college and the student.