Digital Marketing Specialist

Spring 2018

Enrollment:

Fall, Winter, Spring, Summer

Degrees and Certificates

Tuition and Fees

http://www.ccs.spokane.edu/TuitionFees

Program Description

Digital marketing is everywhere today and businesses are using it to reach their customers. In this program students will learn to use a wide variety of digital channels and media to effectively and efficiently promote products and services. This program prepares students to work in the field of social media and marketing.  Students will learn to combine photography and video elements into marketing campaigns that are now an integral part of a successful business.

Students will learn a solid foundation of computer, communication, and media production concepts while obtaining a solid grasp of digital marketing management and strategies.  This program allows the student to participate in a professional internship component. Students may begin in entry-level positions and work toward advancement and promotion.

Program Learning Outcomes

1. Apply business communication skills in a variety of situations both orally and written.
2. Use digital technology to engage with diverse audiences.
3. Demonstrate knowledge of digital photography and video production workflow and post production techniques.
4. Apply cinematic storytelling to digital media productions.
5. Effectively combine photography and video into social media marketing campaigns.
6. Apply knowledge of legal requirements and ethics associated with technology.
 

AAS - SFCC

Offered at Locations:  Spokane Falls Community College

First Quarter

BT   106Computing Essentials 5
BT   107Business Communications 5
BT   110Strategies for Student Success 2
BUS  122Practical Business Math 3
15

Second Quarter

CAPPS141Word I 2
CAPPS142Word II 2
CAPPS151Excel I 2
CAPPS152Excel II 2
MMGT 125Social Media Marketing 5
MMGT 223Customer Service 3
16

Third Quarter

BT   272Business Correspondence 5
CAPPS180Outlook 2
CAPPS185Digital Marketing Platforms 3
MMGT 211Marketing 5
15

Fourth Quarter

BT   258Desktop Publishing 5
IS   132Computer Ethics and Law 5
PHOTO126Digital Photography 5
15

Fifth Quarter

BT   236Virtual Business Practice 5
MMGT 126Search Engine Marketing 5
PHOTO237Introduction to Documentary DV Production 5
15

Sixth Quarter

BT   285Administrative Professional Internship 2
IS   210Internet Programming I 3
MMGT 128Social Media Marketing Campaign 5
PHOTO200Photography Media 4
14
90 credits are required for the AAS

Disclaimer: The college cannot guarantee courses will be offered in the quarters indicated. During the period this guide is in circulation, there may be curriculum revisions and program changes. Students are responsible for consulting the appropriate academic unit or adviser for more current and specific information. the information in this guide is subject to change and does not constitute an agreement between the college and the student.